Dynamic decision making in marketing channels : an experimental study of cycle time, shared information and customer demand patterns
Sunil Gupta; Joel H. Steckel; Anirvan Banerji
| Year of publication: |
2010
|
|---|---|
| Authors: | Gupta, Sunil ; Steckel, Joel H. ; Banerji, Anirvan |
| Published in: |
Experimental business research. - Boston, Mass. [u.a.] : Kluwer Academic Publishers, ISBN 978-1-4419-4910-3. - 2010, p. 21-47
|
| Subject: | Vertriebsweg | Distribution channel | Entscheidungstheorie | Decision theory | Experimentelle Ökonomik | Experimental economics | Dynamische Wirtschaftstheorie | Economic dynamics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126157