Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Hans Risselada, Peter C. Verhoef, & Tammo H. A. Bijmolt
| Year of publication: |
2014
|
|---|---|
| Authors: | Risselada, Hans ; Verhoef, Peter C. ; Bijmolt, Tammo H. A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 2, p. 52-68
|
| Subject: | adoption | social influence | dynamic modeling | high-technology products | Hochtechnologie | High technology | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Soziale Beziehungen | Social relations | Innovationsakzeptanz | Innovation adoption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345572