Dynamic Effects of Peanut Butter Brand Advertising - Using error correction method (ECM), maximum likelihood estimates of long-run and short-run effects of brand advertising expenditures on the U.S. demand for peanut butter were estimated. Results indicated that there was a positive effect of brand advertising expenditures on the total market demand for peanut butter. Aggregate demand was more ...
| Year of publication: |
2000
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|---|---|
| Authors: | Rimal, Arbindra P. ; Fletcher, Stanley M. ; Deodhar, Satish |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 11329415. - Vol. 6.2000, 3, p. 45-62
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