Dynamic, hard and strategic questions: using optimization to answer a marketing resource allocation question
| Year of publication: |
2003
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|---|---|
| Authors: | Graham, Alan K. ; Ariza, Carlos A. |
| Published in: |
System dynamics review : the journal of the System Dynamics Society. - Chichester : Wiley, ISSN 0883-7066, ZDB-ID 8834283. - Vol. 19.2003, 1, p. 27-46
|