Dynamic pricing : when to entice brand switching and when to reward consumer loyalty
Yongmin Chen and Jason Pearcy
| Year of publication: |
2010
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|---|---|
| Authors: | Chen, Yongmin ; Pearcy, Jason |
| Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 41.2010, 4, p. 674-685
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| Subject: | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009238305