Dynamic pricing with Bayesian demand learning and reference price effect
Year of publication: |
2019
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Authors: | Cao, Ping ; Zhao, Nenggui ; Wu, Jie |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 279.2019, 2 (1.12.), p. 540-556
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Subject: | Pricing | Bayesian demand learning | Dynamic programming | Reference price | Preismanagement | Pricing strategy | Lernprozess | Learning process | Dynamische Optimierung | Bayes-Statistik | Bayesian inference | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Nachfrage | Demand | Preis | Price | Preiselastizität | Price elasticity |
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