Dynamic pricing with Bayesian demand learning and reference price effect
Ping Cao, Nenggui Zhao, Jie Wu
| Year of publication: |
2019
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|---|---|
| Authors: | Cao, Ping ; Zhao, Nenggui ; Wu, Jie |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 279.2019, 2 (1.12.), p. 540-556
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| Subject: | Pricing | Bayesian demand learning | Dynamic programming | Reference price | Preismanagement | Pricing strategy | Lernprozess | Learning process | Dynamische Optimierung | Bayes-Statistik | Bayesian inference | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Nachfrage | Demand | Preis | Price | Preiselastizität | Price elasticity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2019.06.033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012110726