Dynamic Transformations for Base-of-the-Pyramid Market Clusters
| Year of publication: |
2005
|
|---|---|
| Authors: | Arnould, Eric J. ; Mohr, Jakki J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 33.2005, 3, p. 254-274
|