Dynamics of aggregate response sensitivities to marketing mix variables
| Year of publication: |
1996
|
|---|---|
| Authors: | Andrews, Rick L. ; Franke, George R. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 36.1996, 2, p. 145-155
|
| Publisher: |
Elsevier |