Dynamics of communicator and audience power : the persuasiveness of competence versus warmth
David Dubois, Derek D. Rucker, Adam D. Galinsky
| Year of publication: |
June 2016
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| Authors: | Dubois, David ; Rucker, Derek D. ; Galinsky, Adam D. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 1, p. 68-85
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| Subject: | power | persuasion | agentic-communal | warmth | competence | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | USA | United States | Theorie | Theory | Qualifikation | Occupational qualification |
| Description of contents: | Description [doi.org] ; Description [doi.org] ; Description [doi.org] ; Description [doi.org] ; Description [doi.org] ; Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Expression of concern enthalten in: Volume 51, Issue 2, August 2024, Seite 439 Correction enthalten in: Volume 51, Issue 2, August 2024, Seite 442 Policy board note enthalten in: Volume 51, Issue 2, August 2024, Seite 443 Expression of concern enthalten in: Volume 51, Issue 2, August 2024, Seite 444-445 Correction enthalten in: Volume 51, Issue 2, August 2024, Seite 446 Policy board note enthalten in: Volume 51, Issue 2, August 2024, Seite 447-449 |
| Other identifiers: | 10.1093/jcr/ucw006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011521914