Dynamics of customer interaction on social media platforms

Ulrike Baumöl, Linda Hollebeek, Reinhard Jung

Year of publication:	August 2016
Authors:	Baumöl, Ulrike ; Hollebeek, Linda ; Jung, Reinhard
Published in:	Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 26.2016, 3, p. 199-202
Subject:	Customer engagement \| Customer interaction \| Personalized interaction \| Social media \| Social CRM \| Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web \| Kundenintegration \| Customer integration \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Interaktive Medien \| Interactive media \| Kundenservice \| Customer service

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10011666792

A service of the