Dynamics of international brand architecture: overview and directions for future research
Susan P. Douglas and C. Samuel Craig
| Year of publication: |
2003
|
|---|---|
| Authors: | Douglas, Susan P. ; Craig, C. Samuel |
| Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84064-946-1. - 2003, p. 261-278
|
| Subject: | Welt | World | Personalmarketing | HR marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001803895