Dynamics of quantifiable brandloyalty in test marketing
Stanley I. Cohen
| Year of publication: |
1966
|
|---|---|
| Authors: | Cohen, Stanley I. |
| Published in: |
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago] ; 49. - Chicago, Ill. : AMA. - 1966, p. 401-419
|
| Subject: | Markenartikel | Marktforschung | Versuchsmarkt | Theorie | Theory | Schätzung | Estimation | Statistischer Test | Statistical test | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003514921