Dynamics of social media promotion of prescription drugs and resulting patient belief systems
Samrat Kumar Mukherjee, Jitendra Kumar Kumar, Ajeya K. Jha, Jaya Rani Pandey
Year of publication: |
2021
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Authors: | Samrat Kumar Mukherjee ; Kumar, Jitendra Kumar ; Jha, Ajeya K. ; Pandey, Jaya Rani |
Published in: |
E-collaboration technologies and strategies for competitive advantage amid challenging times. - Hershey, PA : Information Science Reference, ISBN 978-1-7998-7764-6. - 2021, p. 144-170
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Subject: | Arzneimittel | Pharmaceuticals | Social Web | Social web | Patienten | Patients | Online-Marketing | Internet marketing | Gesundheitsversorgung | Health care |
Saved in:
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