La dynamique du binôme capital financier – capital intellectuel dans la création de la valeur de l’entreprise dans une société basée sur la connaissance

The idea that the value of the firm is given by its financial capital and its intellectual capital is generally accepted. But, what is changing nowadays is the importance/weight that each one of these two components claims to have regarding the value of the firm – based on the dynamics of the changes and the intensity of the competition within an industry, on one hand, and on the measure of connection/networking to the knowledge-based economy of the given industry, on the other hand. So, we are the witnesses of: (1) a repositioning into the dynamics of the financial capital – intellectual capital binomial relationship regarding the value creation process of a firm and (2) the need to reformulate the sustainable value creation strategies by firm management. But no value creation strategy is complete until it is transposed into the firm’s managerial processes, in models and indicators, and proofs itself viable in time. By this paper we would like to emphasize the changes and the tendencies which are taking place into the content and structure of the market value of the firm, and to propose a guideline framework of an integrative model of analysis.