E-advertising : a conceptual framework of opportunities offered, and challenges posed to the consumers
Sarika Ahlluwalia, Seema Singh
| Year of publication: |
2022
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|---|---|
| Authors: | Ahlluwalia, Sarika ; Singh, Seema |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 26.2022, 1, p. 1-19
|
| Subject: | challenges | consumers | e-advertising | internet | opportunities | perception | Konsumentenverhalten | Consumer behaviour | Internet | Wahrnehmung | Perception | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2022.121632 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198106