E-business and e-commerce management : strategy, implementation, and practice
Dave Chaffey
| Year of publication: |
2004 ; 2. ed
|
|---|---|
| Authors: | Chaffey, Dave |
| Publisher: |
Harlow [u.a.] : FT Prentice Hall |
| Subject: | Electronic Commerce | E-commerce | Management | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 589 S Ill., graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-273-68378-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001792148