E-business and e-commerce management : strategy, implementation and practice
Dave Chaffey
| Year of publication: |
[20]06 ; 3. ed.
|
|---|---|
| Authors: | Chaffey, Dave |
| Publisher: |
Harlow [u.a.] : Prentice Hall, Financial Times |
| Subject: | Management | Electronic Commerce | E-commerce | Theorie | Theory | Organisatorischer Wandel | Organizational change | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 663 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | Includes bibliographical references and index 0612 |
| ISBN: | 0-273-70752-3 ; 978-0-273-70752-3 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003379559