E-commerce and consumer behaviour : mapping the past to untangle the present and inform the future
Year of publication: |
2024
|
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Authors: | Gutuleac, Rada ; Bargoni, Augusto ; Giachino, Chiara |
Published in: |
International journal of electronic trade. - Geneva : Inderscience Publishers, ISSN 1742-7533, ZDB-ID 3186810-1. - Vol. 1.2024, 2, p. 130-158
|
Subject: | bibliometric review | co-creation | consumer behaviour | content analysis | e-commerce | electronic commerce | online platform | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Bibliometrie | Bibliometrics | Digitale Plattform | Digital platform |
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