E-commerce in regional small to medium enterprises

Robert MacGregor, Lejla Vrazalic

"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.

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Year of publication:	2007
Authors:	MacGregor, Robert C.
Other Persons:	Vrazalic, Lejla (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Electronic Commerce \| E-commerce \| KMU \| SME \| Australien \| Australia \| Schweden \| Sweden \| Vergleich \| Comparison
Description of contents:	Table of Contents [external.dandelon.com]