E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Year of publication: |
November 2018
|
---|---|
Authors: | Peña-García, Nathalie ; Gil Saura, Irene ; Rodríguez-Orejuela, Augusto |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 19.2018, 4, p. 336-356
|
Subject: | e-Loyalty | Cross-cultural study | Consumer behavior | Perceived value | WOM | Spanien | Spain | Kolumbien | Colombia | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Kulturelle Identität | Cultural identity | Beziehungsmarketing | Relationship marketing | Interkulturelles Management | Cross-cultural management |
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