E-marketers : an innovative approach to e-commerce
Loyola Joseph and Santosh Narayanan
| Year of publication: |
2005
|
|---|---|
| Authors: | Joseph, Loyola ; Narayanan, Santosh |
| Published in: |
E-commerce in the Asian context : selected case studies. - Singapore [u.a.] : Institute of Southeast Asian Studies [u.a.], ISBN 1-55250-179-5. - 2005, p. 49-69
|
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Innovation |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003141433