E-retailing challenges and opportunities in the global marketplace

Shailja Dixit (Amity University, India), Amit Kumar Sinha (Amity University, India)

"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development"--

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Year of publication:	[2016]
Other Persons:	Dixit, Shailja (ed.) ; Sinha, Amit Kumar (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Online-Handel \| Online retailing \| Welt \| World \| Electronic Commerce \| Welthandel

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Erscheint auch als (Druck-Ausgabe):

Dixit, Shailja *1975-*. E-retailing challenges and opportunities in the global marketplace. - Hershey, PA, USA : Business Science Reference, 2016. - xxv, 358 Seiten

Persistent link: https://www.econbiz.de/10011498754