E-Sourcing platforms as reasonable marketing tools for suppliers
Research questions: E-sourcing platforms offer purchasing organisations often easy access to a high number of relevant suppliers, their goods and services and the accord-ing prices. For the suppliers, e-sourcing platforms are a good and easy pos-sibility to present their products and services to the relevant buyers and to get in contact with potential customers. Subject of this research will be the question, whether e-sourcing platforms are also a reasonable marketing tool for suppliers in order to address the buyers with an assimilated market-ing mix.Methods: Guidelined expert interviews were chosen in order to ensure a comparabil-ity of the results without keeping the experts from contributing own ideas. Results: E-sourcing platforms are a proper way for suppliers to market their compa-nies and products in different ways. Thereby the preferred marketing measures differ according to criteria like the company size or the offered services or goods.
Year of publication: |
2014
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Authors: | Göbl, Martin ; Greiter, Thomas |
Published in: |
Journal of Applied Leadership and Management. - Kempten : Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology, ISSN 2194-9522. - Vol. 3.2014, p. 38-46
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Publisher: |
Kempten : Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology |
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