E-Sourcing platforms as reasonable marketing tools for suppliers
Year of publication: |
2014
|
---|---|
Authors: | Göbl, Martin ; Greiter, Thomas |
Published in: |
Journal of Applied Leadership and Management. - Kempten : Professional School of Business & Technology, ISSN 2194-9522, ZDB-ID 2719297-0. - Vol. 3.2014, p. 38-46
|
Subject: | Elektronische Beschaffung | E-procurement | Digitale Plattform | Digital platform | B-to-B-Marketing | Business-to-business marketing | Zahlungsbereitschaftsanalyse | Willingness to pay |
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