e-WOM: the effects of online consumer reviews on purchasing decisions
Year of publication: |
2012
|
---|---|
Authors: | Yaylı, Ali ; Bayram, Murat |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 7.2012, 1, p. 51-64
|
Subject: | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision | Produktinformation | Product information | Virales Marketing | Viral marketing | Türkei | Turkey |
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