Ecommerce for Entrepreneurs : Boon or Bane

Entrepreneurs are the cornerstone of most economies. This is not only borne out by the number of entrepreneurial businesses across the world, but also by their significant role in supporting the economy at times when the economy is at its slow. Entrepreneurs are considered to be the only realistic employment opportunity creator in developing countries. However, it is inherent that there are many issues and constraints that impede the growth of Entrepreneurs, particularly those in developing countries, and especially the difficulty to have easy access to financial assistance and information of the available market. On the other hand the Electronic commerce has radically changed the dynamics of the business environment and the way in which people and organizations are conducting business with one another. For Entrepreneurs E-Commerce has the potential to become a source of competitive advantage. E-commerce is a cost effective way of accessing customers globally and competing on par with large businesses. Entrepreneurs in Oman are playing an important role for the economic development of the country. Due to the potential benefits of E-Commerce, entrepreneurs of Oman have the opportunity to expand their business target market in the world. Therefore; this study aims to study critical factors that affect E-Commerce Adoption by the Entrepreneurs. From this study, the results highlight that potential benefits, competition intensity and Information Technology Usage are significant factors that shape and affect the E-Commerce adoption