Economic aspects of fair and exhibition policy

Every year the number of fairs and exhibitions at home and abroad is increasing. By no means is this only an expression of the countries' and cities' "prestige thinking". Exhibition and fair policies are playing an important part for the improvement of market transparency, easier establishing of contacts, intensive comparison of achievements and altogether for sales promotion. INTERECONOMICS interviewed Dr Skischally of the Exhibition and Fair Committee of the German Economy (AUMA) and Dr Franci of the Milan Fair on the organisation and aims of these displays as well as on the possibilities of national and international co-operation in this field.