Editorial : considering marketing of technology solutions from a dual perspective
Alexander Brem; Eric Viardot
| Alternative title: | Considering marketing of technology solutions from a dual perspective |
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| Year of publication: |
2012
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| Authors: | Brem, Alexander ; Viardot, Eric |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 7.2012, 1, p. 1-3
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| Subject: | Technologiewahl | Technology choice | Marketingmanagement | Marketing management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009545455