Editorial: Creating the service experience
Steve Baron; Kim Harris
| Alternative title: | Creating the service experience |
|---|---|
| Year of publication: |
2008
|
| Authors: | Baron, Steve ; Harris, Kim |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 1/2, p. 1-3
|
| Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003677245