EDITORIAL - EXECUTIVE BRIEFING - THE INTERNET - Consumer Purchasing on the Internet: Processes and Prospects - Business-to-consumers commerce is relatively undeveloped on the Internet. Patrick Butler of Trinity College, Dublin and Joe Peppard of Cranfield University apply a standard model of consumer buying behaviour to the Internet marketspace and draw out several key issues which should concern ...
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1998
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| Authors: | Butler, Patrick ; Peppard, Joe |
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European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 16.1998, 5, p. 600-610
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