EDITORIAL - EXECUTIVE BRIEFING - THE INTERNET - Consumer Purchasing on the Internet: Processes and Prospects - Business-to-consumers commerce is relatively undeveloped on the Internet. Patrick Butler of Trinity College, Dublin and Joe Peppard of Cranfield University apply a standard model of consumer buying behaviour to the Internet marketspace and draw out several key issues which should concern ...
|Year of publication:||
|Authors:||Butler, Patrick ; Peppard, Joe|
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 16.1998, 5, p. 600-610
Butler, Patrick, (1998)
Peppard, Joe, (1998)
Collins, Neil, (2015)
- More ...