Editorial: Exploring the performativity of marketing : theories, practices and divices
Katy Mason; Hans Kjellberg; Johan Hagberg
| Year of publication: |
2015
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| Authors: | Mason, Katy ; Kjellberg, Hans ; Hagberg, Johan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 1/2, p. 1-15
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010511393