Editorial: The marketing of technology oriented products and services: An integration of marketing and technology
| Year of publication: |
2004
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|---|---|
| Authors: | Malhotra, Naresh K. ; Citrin, Alka V. ; Shainesh, G. |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 559787. - Vol. 28.2004, 1, p. 1-7
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