Editorial-The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
| Year of publication: |
2012
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| Authors: | Desai, Preyas S. ; Bell, David ; Lilien, Gary ; Soberman, David |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 1, p. 1-4
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