Editorial
| Year of publication: |
2016
|
|---|---|
| Authors: | Rudd, John M. ; Jaakkola, Matti ; Marshall, Greg W. |
| Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 50.2016, 12, p. 2070-2076
|
| Publisher: |
Emerald Group Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | back-matter |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2016-0612 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014724487