Editoriale. The three service marketing paradigms: which one are you guided by?
Year of publication: |
2012
|
---|---|
Authors: | Gummesson, Evert |
Published in: |
MERCATI E COMPETITIVITÀ. - FrancoAngeli Editore, ISSN 1826-7386. - Vol. 2012/1.2012, 1, 1, p. 5-13
|
Publisher: |
FrancoAngeli Editore |
Saved in:
Online Resource
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