The Effect of Behavior Modelling Training, service Orientation and Language Skills on Service Skills and Behavior s: Extending Social Learning Theories to Collectivist Cultures.
This study has two objectives: 1) To compare alternative pedagogies for training service employees to improve both their interpersonal and task-related skills; 2) To examine whether training can enhance service knowledge and behavior in a nation which is regarded as having little service-oriented culture or history (Taylor, 1991).