Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance : a study of e-commerce enterprises
Yongge Niu, Fumin Deng, Andy W. Hao
| Year of publication: |
2020
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|---|---|
| Authors: | Niu, Yongge ; Deng, Fumin ; Hao, Andy W. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 35-46
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| Subject: | Collectivistic orientation | E-commerce enterprises | Entrepreneurial orientation | Market performance | Swift Guanxi | Electronic Commerce | E-commerce | Entrepreneurship | Entrepreneurship approach | China | Soziales Netzwerk | Social network | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Marketingmanagement | Marketing management | KMU | SME |