The effect of financial resource availability on entrepreneurial orientation, customer orientation and firm performance in an international context : an empirical analysis from Austria and Hungary

Matthias Filser; Fabian Eggers; Sascha Kraus; Éva Málovics

This study investigates the impact of financial resource availability on entrepreneurial orientation (EO), customer orientation (CO) and on growth in small- and medium-sized enterprises (SME) in Austria and Hungary. Structural equation modeling revealed that financial resource availability is attributed to EO and, subsequently, to firm growth. However, differences prevail between the two analyzed countries. While financial resource availability fosters CO in Hungary, there is no effect identified with regard to financial resource availability and CO in Austria. Furthermore, the effect of CO on firm growth showed negative effects in both of the analyzed countries.

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Year of publication:	2014
Authors:	Filser, Matthias ; Eggers, Fabian ; Kraus, Sascha ; Málovics, Eva
Subject:	Entrepreneurship \| Entrepreneurial Orientation \| Customer Orientation \| Innovativeness \| Proactiveness \| Risk-taking \| Responsiveness \| Financial resource availability \| Firm performance \| Multi-country study \| Unternehmenserfolg \| Entrepreneurship approach \| Österreich \| Austria \| Beziehungsmarketing \| Relationship marketing \| Ungarn \| Hungary \| KMU \| SME