Effect of B&B host responses to online reviews on subsequent reviews : the moderating effects of class level
Tao Lan, Xiaodong Feng and Zhimin Zeng
| Year of publication: |
2022
|
|---|---|
| Authors: | Tao, Lan ; Feng, Xiaodong ; Zeng, Zhimin |
| Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 77.2022, 4, p. 1097-1115
|
| Subject: | B&B house | Data analytics | Host responses | Online review | Subsequent reviews | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-10-2020-0474 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013368953