Effect of choice complexity on design efficiency in conjoint choice experiments

Vishva Danthurebandara, Jie Yu and Martina Vandebroek

Year of publication:	2010
Authors:	Danthurebandara, Vishva Manohara ; Yu, Jie ; Vandebroek, Martina
Publisher:	Leuven : Katholieke Univ. Leuven, Faculty of Business and Economics
Subject:	Experiment \| Conjoint-Analyse \| Conjoint analysis \| Konsumentenverhalten \| Consumer behaviour \| Entscheidung \| Decision \| Präferenztheorie \| Theory of preferences

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