Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change
Hye-Young Kim, Ju-Young M. Kang and Kim K. P. Johnson
| Year of publication: |
2012
|
|---|---|
| Authors: | Kim, Hye-yŏng ; Kang, Ju-young M. ; Johnson, Kim K. P. |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 40.2012, 5, p. 376-387
|
| Subject: | Textilhandel | Textile distribution | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568095