Effect of customer experiences on consumer purchase intention
Majid Esmaeilpour, Zahra Mohseni
| Year of publication: |
2019
|
|---|---|
| Authors: | Esmaeilpour, Majid ; Mohseni, Zahra |
| Published in: |
The Romanian economic journal : REJ. - Bucuresti : [Verlag nicht ermittelbar], ISSN 2286-2056, ZDB-ID 2496085-8. - Vol. 22.2019, 73, p. 19-38
|
| Subject: | Customer Experiences | Behavioral Experience | Cognitive Experience | Affective Experience | Sensory Experience and Social Experience | Consumer Purchase Intention | Konsumentenverhalten | Consumer behaviour | Experiment | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Emotion | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171187