Effect of ethnocentrism and attitude towards foreign brands in purchase decision
Tijo Thomas, Naveli Singh and K. G. Ambady
| Year of publication: |
2020
|
|---|---|
| Authors: | Thomas, Tijo ; Naveli Singh ; Ambady, K. G. |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 24.2020, 3, p. 320-329
|
| Subject: | Purchase Decision | Ethnocentrism | Attitude Towards Foreign Brands | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kaufentscheidung | Purchase decision | Herkunftsbezeichnung | Designation of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262919867509 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287428