Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Raghuveer Negi, Amit Kumar Gupta, Vidhu Gaur
| Year of publication: |
2023
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|---|---|
| Authors: | Negi, Raghuveer ; Gupta, Amit Kumar ; Gaur, Vidhu |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 32.2023, 8, p. 5435-5458
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| Subject: | environmental policy | green innovation | green marketing orientation | internal green marketing orientation | stakeholder engagement | strategical green marketing orientation | sustainable development | tactical green marketing orientation | Öko-Marketing | Green marketing | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product | Unternehmenserfolg | Firm performance | Umweltmanagement | Environmental management | Nachhaltige Entwicklung | Sustainable development | Umweltpolitik | Environmental policy | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.3429 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014466619