Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products
Musnaini Musnaini, Sri Wahyuni Astuti, Badri Munir Sukoco and Syahmardi Yacob
| Year of publication: |
2017
|
|---|---|
| Authors: | Musnaini, Musnaini ; Sri Wahyuni Astuti ; Sukoco, Badri Munir ; Yacob, Syahmardi |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 19.2017, 4, p. 497-511
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| Subject: | motivation | hedonic value | intention | luxury brand counterfeit | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Markenartikel | Brand | Hedonischer Preisindex | Hedonic price index | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011890792