Effect of information content and form on customers' attitude and transaction intention in mobile banking : moderating role of perceived privacy concern
Sreejesh S., Ansuree M.R. and Amarnath Mitra
| Year of publication: |
2016
|
|---|---|
| Authors: | Sreejesh, S. ; Anusree, M. R. ; Mitra, Amarnath |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 7, p. 1092-1113
|
| Subject: | Consumer behaviour | Empirical study | Marketing research | India | Consumer attitudes | Konsumentenverhalten | Indien | Marktforschung | Market research | Datenschutz | Data protection | Verbrauchereinstellung | Electronic Banking | Electronic banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-07-2015-0107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618734