Effect of institutional factors on internal market orientation : a structural analysis
Theophilus Francis Gyepi-Garbrah, Emmanuel Selase Asamoah
| Year of publication: |
2017
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|---|---|
| Authors: | Gyepi-Garbrah, Theophilus Francis ; Asamoah, Emmanuel |
| Published in: |
International journal of management concepts and philosophy : IJMCP. - Olney, Bucks : Inderscience Enterprises, ISSN 1478-1484, ZDB-ID 2164930-3. - Vol. 10.2017, 1, p. 73-98
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| Subject: | internal market orientation | IMO | institutional factors | structural equation modelling | SEM | public sector organisations | PSO | organisational culture | politics in marketing-related decision making | PMDM | Strukturgleichungsmodell | Structural equation model | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Öffentlicher Sektor | Public sector | Institutionenökonomik | Institutional economics | Internationales Marketing | International marketing |