Effect of management commitment to internal marketing on employee work attitude
W. M. To; E. F. Martin; Billy T. W. Yu
| Year of publication: |
2015
|
|---|---|
| Authors: | To, W. M. ; Martin, E. F. ; Yu, Billy T. W. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 45.2015, p. 14-21
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| Subject: | Management commitment to internal marketing (MCIM) | Internal marketing practices | Employee work attitude (EWA) | Hotels | Macao SAR | Arbeitsverhalten | Work behaviour | Mitarbeiterbindung | Employee retention | Arbeitszufriedenheit | Job satisfaction | Hotellerie | Hotel industry | Internationales Marketing | International marketing | Personalmanagement | Human Resource Management | Personalmarketing | HR marketing |