Effect of perceived warmth on positive judgment
Jungsil Choi (Department of Marketing, Cleveland State University, Cleveland, Ohio, USA), Young Kyun Chang (Department of Management, Sogang University, Seoul, South Korea), Kiljae Lee (Economics, Finance and Information Systems Department, College of Business, Embry-Riddle Aeronautical University, Daytona Beach, Florida, USA), and Jae D. Chang (Department of Architecture, University of Kansas, Lawrence, Kansas, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Choi, Jungsil ; Chang, Young Kyun ; Lee, Kiljae ; Chang, Jae D. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 4, p. 235-244
|
| Subject: | Business environment | Color | Perceived warmth | Visual sensation | Warmth stereotype |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2015-1309 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523204