Effect of social media agility on performance of small and medium enterprises : moderating roles of firm size and environmental dynamism
Worachet Onngam and Peerayuth Charoensukmongkol
| Year of publication: |
2024
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|---|---|
| Authors: | Worachet Onngam ; Charoensukmongkol, Peerayuth |
| Published in: |
Journal of entrepreneurship in emerging economies. - Bingley [u.a.] : Emerald, ISSN 2053-4612, ZDB-ID 2763496-6. - Vol. 16.2024, 6, p. 1611-1633
|
| Subject: | Social media marketing | Firm performance | Environmental dynamism | Small and medium enterprises | Entrepreneurship | Economic development | Economic growth | Business performance | Developing countries | Small- and medium-sized enterprises | Unternehmenserfolg | KMU | SME | Social Web | Social web | Betriebsgröße | Firm size | Entwicklungsländer | Online-Marketing | Internet marketing | Wirtschaftswachstum | Unternehmenswachstum | Firm growth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JEEE-11-2022-0331 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210082